🌐 Introduction to Digital Marketing

• What is digital marketing?

• Importance in today’s business world

• Online marketing vs traditional marketing

📱 Social Media Marketing (SMM)

• Facebook, Instagram, LinkedIn campaigns

• Post creation, targeting, ad budgeting

• Page management & audience engagement

🔍 Search Engine Optimization (SEO)

• On-page & off-page SEO basics

• Keywords, backlinks, meta tags, and blogging

• Google ranking factors

📈 Google Ads (PPC)

• Campaign setup & types (Search, Display, Video)

• Ad creation, bidding strategy, and analytics

• Lead generation techniques

💌 Email Marketing & Automation

• Email tools overview

• Building and managing contact lists

• Sending professional newsletters

🛒 E-commerce & Affiliate Marketing

• How to promote products online

• Introduction to affiliate platforms

• Earning through affiliate links

📊 Google Tools Training

• • Google Analytics, Google Search Console

  • Google Business Profile setup & optimization

  • Tracking performance metrics